KAAY had a contest in August (or July) probably 1964, where listeners were asked to place a sign in their yard with KAAY 1090 on it. The mobile unit and skinny Santa (played by Jim Pitcock) would drive around and award prizes to the best sign. Above you see one of the winners.
Signs showed up all over and it gave us great exposure. We all loved this promotion except for Jim. Those of you involved correct me on any of the dates or facts.
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