KAAY #1

We almost never talked about ratings on the air. With all the heavy production, we always felt it was better to not yell about the ratings, just in case we slipped. Hooper (telephone) Ratings were on their way out and Pulse was becoming the big rating service. One of the main strategies for keeping the same names for disc jockeys was to help build ratings. We stopped saying K Double A Y because we thought that might create confusion in the listener's mind. The night jock sometimes got embarrassed when the religious block from 6 PM til 8 would pull higher ratings than his show. Pat Walsh was a ratings nut. He had a huge file of ratings going back to the late 50s.Before he passed away I helped him find a home for his ratings collection. We felt it was a part of history that needed to be saved. After the bad experience of giving Little Rock University all the Ear on Arkansas masters and having them record over the tape, we felt they needed to go to someone who would copy and pass them on to the next generation.

Today's clip is very short. It is one jingle that few of you who worked for KAAY have ever heard. It was rarely used, for the reasons I mentioned above. Enjoy:
http://kaay.podOmatic.com/entry/eg/2007-05-25T05_57_29-07_00