Long before KAAY there was KVLC

As top 40 goes KAAY was a late comer to the Little Rock market. When KAAY went on the air Sept. 1962, there was three other top 40 stations: KXLR, KAJI, and KVLC. KVLC was the first to bring top 40 to Little Rock, but it had a major problem. It was a daytimer. It ran down at sundown. None the less, it was highly successful when it was on the air. The original owner was Lenord Coe. That's where the call letters came from: "The Voice of Lenord Coe". Mr. Coe sold KVLC and bought KLRA, where Brother Hal was always a rating thorn in KAAY's side. I found a 45 record in my collection on the KVLC label called "Little Rock My Home Town". One of my rules for this blog, is to limit it to KAAY material but I can not resist sharing this record which is actually a Pams jingle. You will recognize it immediately. No telling how many cities Pams sung this for. In fact, one of the problems we had at KAAY, is that many of the good jingles had been taken by other stations.
Those of you from Little Rock will really appreciate this jingle. Listen closely they did a poor job of making the call letters stand out and they are only mentioned once:


http://kaay.podOmatic.com/entry/eg/2007-05-17T14_41_47-07_00