KAAY Response Map

This is part of a brochure that was printed for sales purposes and the national rep for KAAY, HR. The story behind this map, is that these were people who sent in money to buy a book about the Beatles. I forgot what the book sold for, but 14,437 mail responses was huge in those days. In fact, today the reason why you always hear contests with the 7th caller, is that no one writes any more. Even in those days, it was hard to get listeners to send mail or go to a sponsor to register.

(Click on the map for a larger view)