First, you will note the Lin Broadcasting logo. To my knowledge it never changed. What is interesting is the L I N in Lin Broadcasting stood for Louisville, Nashville, and Indianapolis. That's is where they intended to own radio stations. The "N" Nashville was first. Fred Greg lived in Nashville and raised the money to buy WMAK. Louisville came next with WAKY. I believe Little Rock came next or possibly KEEL in Shreveport. Fred liked buying old McClendon stations but Indianapolis never came about.
The memo above was scanned for the Lin logo but it brought back memories of the many rate cards that developed over the years. This became necessary to compete and give KAAY some wiggle room or perhaps a bit more revenue. Beer advertising was a big category for radio. Some of the best jingles were created for beer companies. The soft drink industry also had some super jingles. Coke even went through an era when top recording talent did the Coke jingle. Today beer sales are down and all of their creative juices seem to go to television what do they have to show for it. Lagging sales! I really don't know what the soft drink industry advertising is doing. The last Coke commercial I saw on TV left me wondering what they were selling. What do you think? Leave a comment.
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