Monday, October 01, 2007

Politics & KAAY


Don't let political bickering hide the fact this is a great nation.

Broadcast loves political season. It seems to get longer and longer. First, running for office generates lots of news. Second, it generates lots of money. Before congress caught on, radio stations would have a seperate rate card for politicians. Just as they had a rate card for beer, soft drinks etc. Then congress passed a self-serving law that politicians should pay the lowest rate on the station. All they had to do to qualify for the lowest rate, was to appear in person somewhere in the commercial. As I worked in sales for a while, I discovered that even though political ads were easy money, retailers seemed to cut back or divert money from their regular ad budgets. Some perfered to set out the election, feeling that their advertising impact was deluted by all the political spots.

Vote early and often!

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