Saturdays were a sum of a week of Razorback promotions on KAAY

(That's my grandson, Davis. Visit his blog at: www.davisjim.blogspot.com
I have often written about Razorback fever on KAAY. Somehow, I don't see the excitement that existed in the 60s. Perhaps the increase in TV coverage and the increase in seating at Reynolds Razorback whatever the names is stadium. The Razorback program was built on a statewide radio network that every station in town could carry the game for a very low fee. Later, Frank discovered the media gravy train. I don't know of any station that did more for the promotion of the Razorbacks. Bumper stickers, store signs,pep rallies, records, jingles, contests, and the jocks 24 hour cheerleading. Sonny and George long running Arkansas vs Texas sthick was almost overplayed. George would tell you privately, his Texas feelings were only there because it made good radio. When I was there, a large group from the station would party to Fayetteville, party at Maxine's Tap Room, party at the stadium and all the way home. Pat Walsh was the head hog party provider. He could never get into a stadium today prepared the way he was in those days. He had a portable bar, portable TV, cushions, drop clothes (to cover a couple of rows of seats in case of rain). Going with Pat to a game was an experience even if we lost.