Ratings & KAAY

I have written often about ratings and KAAY. If you have an interest, type "ratings" in the search box in the upper left corner and click on search this blog.

When I first started in radio, Hooper was the primary rating service. When I started at KAAY, Hooper was on the decline and Pulse was the rising star in ratings.

Pat Walsh was a ratings finatic. He subscribed to statewide and national Pulse ratings. He lived to catch a DJ bragging about his ratings. Pat would reach down in a file and pull out the book and start quoting actual numbers to put the DJ in his place.

I found an interesting website that traces the history of ratings. http://historymatters.gmu.edu/d/6266/