Tuesday, December 02, 2008

Production Music

A.J. no longer do you hear the spectacular music on radio, as heard here on this (and other past) promos. Seems like all you hear is the latest (c)rap artist(?) offering or such other cruddy "popular" fare as a music bed. Maybe I'm gettin' old, but maybe, just MAYBE, I prefer quality music, like found on this promo!

I certainly hope more of these are found; if THIS was played on modern radio, maybe I'd listen to more MUSIC stations! Bud, Mobile, AL
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Glad you noticed. The production policy at KAAY was NOT to use background music of the same type we played. NO ROCK & ROLL. The only exception is for a record shop or a performance that required rock and roll. Even the drag strip spots used a stylized, looped background. We had a library of big band, jazz, movie soundtracks, etc. That's where the music you heard on this promo came from. Also, several cuts from different albums might be used. The Tom Perryman IDs used this type music. It was usually a secret known only to the person who produced the spot and you rarely shared it with others. You showed off your production talent by finding just the right music. The end of the spot or promo was always an obvious stinger to indicate the end. Every spot or production element had a great stinger.

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