Wednesday, December 31, 2008

Teasers......the Countdown Continues

I remember at KAAY we used to do a lot of teasers. Most of the contests or promotions were teased. Occasionally we had advertisers who wanted to run a teaser campaign.
That is illegal. An F.C.C. regulation requires that the sponsor of a paid commercial be identified by name. We had to watch concert advertising closely. Most promoters were only interested in selling tickets and could care less if they were identified. As time went by good promoters were anxious to have their name tagged on the spot.
Most ads were 29 seconds about the show and "another Beaver Production" was in the last seconds.

Since the contests and promos were not commercials teasers were allowed.

I don't hear many stations today doing teasers.

Is that enough YAAK?

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